Psyop produced this “Four for the Holidays” animated/live-action short for Cricket Wireless and San Francisco-based ad agency ARGONAUT. The piece features four friends with holiday plans that take them separately across the U.S., Mexico, and Canada. They text, post, and share joyous holiday moments but as time goes on, they realize they’re missing each other most of all.
At the end of the film, the four animated characters reunite and discover that in a season of sharing, the best holiday plans are the ones that bring us together.
CreditsClient Cricket Wireless Agency ARGONAUT, San Francisco Hunter Hindman, chief creative officer; Shravan Hegde, Kamil Kowalczyk, associate creative directors; Brittany Rivera, sr. art director; Jacque Vavroch, sr. copywriter; Austin White, copywriter; Mica Dieterich, jr. art director; Shireen Beygui, jr. copywriter; Erin Fox, executive producer; Dan Watson, executive broadcast producer; Justin Visser, executive digital producer; Ben Waller, Vertel Jackson, jr. producers. Production Psyop Marco Spier, Jack Anderson, directors; Justin Booth-Clibborn, chief executive producer; Neysa Horsburgh, managing director; Noah Goldsmith, exec producer; Tom Martin, line producer; David Franco, DP; Robert Campbell, 1st assistant camera; Jeff Mann, production designer; Gaston Langer, art director; Mike Curtis, 1st assistant director. Visual Effects/Animation Psyop, bicoastal Chris Sage, 3D lead; Lane Jolly, 2D lead; Adriane Scott-Kemp, producer; Calvin Chin, associate producer; Brandon Sanders, Flame artist; Paul Yacono, colorist; Jaemin Lee, You Tengari, Ryan Kirkwood, Nitesh Nagda, lighting & rendering artists; Danny Song, Tingting Li, Carl Mok, comp artists; James Atkinson, Nico Sugleris, Mat Rotman, Houdini; Stephen Mann, Zed Bennett, John Bloch, tech animators. Little Zoo Studio, Falmouth, Maine Jason Taylor, animation director; George Schermer, animation supervisor; Todd Wilbur, Manu Menendez, Andrzej Ellert, Andrew Conroy, John Turello, Matt Walker, Mariano Lopez Dau, Kevin Hoa Nguyen, Adam Strick, animators (Toolbox: Maya, Arnold, Houdini, Nuke, Photoshop, Flame) Editorial Exile Paul Kumpata, editor. Sound Barking Owl Morgan Johnson, sound designer; AJ Murillo, mixer. Music Barking Owl Jacob Plasse, composer; Kelly Bayett, creative director; Ashley Benton, producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More