You know that feeling you get when you look outside and all life is frozen, the wind is howling through the window, and even snowmen appear to have frostbite?
Yup, it’s called pure joy. And it’s what all gamers have when a terrible storm gives them the definitive reason to stay inside and play on PlayStation.
And now, that kind of apocalyptic winter weather is the setting for PlayStation’s most recent Black Friday campaign, centered on this spot titled “Wonderland” from BBH NY.
Directed by Matthijs van Heijningen of MJZ, our hero protagonist wakes up to the worst kind-of blizzard imaginable. Realizing he has a perfect excuse to stay inside, a smile crosses his face and he breaks into song. We see moments of pure misery outside as he dances through his house, singing with pure joy. All of this reaches a crescendo when he makes it to his living room to warm up with some nice, toasty PlayStation.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Lucas Bongioanni, Colin Kim, creative directors; Aimee Perrin, art director; Stu Rubin, copywriter; Bruno Borges, head of design; Stephanie Munoz, designer; Ed Zazzera, head of production; Abbie Noon, executive producer. Production MJZ Matthijs van Heijningen, director; Ruben Impens, DP; Eriks Krumins, exec producer; Janet Nowosad, head of production; Donald Taylor, producer. Production Services Migrate Films. Editorial Work Editorial Jono Griffith, editor; Trevor Myers, assistant editor; Erica Thompson, exec producer; Chris Delarenal, producer. VFX The Mill New York Angus Kneale, chief creative officer; Nathan Kane, creative director; Ruben Vandebroek, shoot supervisor, 3D lead artist; Siro Valente, 2D lead artist; John Montefusco, 3D lead artist; Marco Baratto, James Cudahy, 2D artists; Todd Akita, Charles Lee, 3D artist; Clemens den Exter, design; Eliana Carranza-Pitcher, exec producer; Mandy Harris, producer; Mia Lalanne, production coorindator; Mikey Rossiter, colorist; Evan Bauer, color producer. (Toolbox: Flame, Nuke, Maya, Houdini) Music Walker. Record & Mix Sound Lounge Tom Jucarone, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
