British supermarket chain Waitrose & Partners is offering shoppers a playful reminder of the role food plays in the rituals and traditions of Christmas in its 2018 “Too good to wait” Christmas campaign, created by adam&eveDDB London.
The campaign features spots directed by James Rouse of production house Outsider, including “Mistletoe” in which a couple at an Xmas gathering pause under the mistletoe to have a romantic first kiss. On hearing the call from the dining room that the turkey is ready, however, the woman rushes off to eat a succulent Cranberry Burst Turkey Parcel instead.
Credits
Client Waitrose & Partners Agency adam&eveDDB London Richard Brim, chief creative officer; Feargal Balance, Patrick McClelland, creative directors; Sali Horsey, copywriter; Zoe Nash, art director; David Golding, chief strategy officer; Louise Richardson, Chris Battye, producers. Production Outsider James Rouse, director; Benji Howell, producer; Stephen Keith Roach, DP. Editorial Work Editorial Bill Smedley, Art Jones, editors. Postproduction Framestore Josh King, post producer; Steffan Perry, colorist. Music SIREN Audio Post Factory Studios Anthony Moore, Dan Beckwith, mixers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
