Director Baker Smith and harvest films recently headed up to Seattle to shoot some holiday cheer for Darigold out of agency DNA.
This “Holiday Anthem” spot shows us how to “Milk the Holidays” with a little help from Darigold.
Director Baker Smith and harvest films recently headed up to Seattle to shoot some holiday cheer for Darigold out of agency DNA.
This “Holiday Anthem” spot shows us how to “Milk the Holidays” with a little help from Darigold.
Client Darigold Agency DNA, Seattle Chris Witherspoon, president/chief growth officer; Scott Fero, Steve Williams, executive creative directors/art directors; Tyler Jensen, sr. art driector; Molly Woodruff, director of production. Production harvest films Baker Smith, director; Bonnie Goldfarb, exec producer; Niko Whelan, head of production; Igor Jadue-Lillo, DP; Jason Puccinelli, production designer; Frances Kenny, wardrobe stylist. Casting Cast Iron Studios Lana Veenker, Eryn Goodman, casting directorss. Editorial Nick Pezzillo, editor.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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