Set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer,” this Microsoft holiday spot titled “Reindeer Games” tells an inspirational story featuring nine-and-a-half-year-old Owen rising to the top of his game with the support of all of his friends–including his real-life best friend Gunnar–and a little help from the Xbox Adaptive Controller, designed to help physically challenged gamers. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming.
We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us.
Because, when everybody plays, we all win.
Bryan Buckley of Hungry Man directed “Reindeer Games” for agency m:united//McCann New York. Music house was JSM Music, with VFX from The Mill.
Credits
Client Microsoft Agency m:united//McCann New York Sean Bryan, chief creative officer; Shayne Millington, David Banta, EVPs/executive creative directors; Sherrod Melvin, SVP, group creative director; Martha West, Will Montgomery, associate creative directors; Julie Koong, sr. art director; David Cappolino, sr. copywriter; Carolyn Johnson, SVP, head of integrated production; Rebecca Magner, producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Sam Belkin, music business manager. Production Hungry Man Bryan Buckley, director; Kevin Byrne, managing partner/executive producer; Dan Duffy, producer/director of sales; Mino Jarjoura, exec producer; Matt Lefebvre, producer. Editorial Rock Paper Scissors Damion Clayton, editor; Michael Shugarman, assistant editor; Eve Kornblum, exec producer; Jenny Greenfield, producer. Post/VFX The Mill Anastasia von Rahl, exec producer; Michael Theurer, sr. VFX producer; Ariana Govan, production coordinator; Tara DeMarco, Jason Monroe, shoot supervisors; Phil Crowe, chief creative officer; Daniel Thuresson, 2D lead artist; Evan Langley, Greg VanZyl, Roxy Zuckerman, Tim Crabtree, & Stephen Paragone, 2D Artists; Chris Storniolo, Phil Mayer, Michael Lori, Danny Garcia, Abhishek Kumar, Ayush Bajoria, Fazal Khan, Ganesh Lamkhade, Giri Prasath S, Karthik Viswanathan, Raj Kumar M, Rajan Ramakrishna, Rijo R, Sathyaraj A, Spandana Battula, Sunil MM, & Tarun Kemtur, 3D Artists; Gillian George, Andy Wheater, Itai Muller, matte painting; Adam Scott, colorist; Linda Jackson, exec producer, color; Liza Kerlin, Diane Valera, color producers; Jessica Amburgey, production coordinator, color; Gemma Parr, Logan Highlen, Zack Wilpon, color assist. Music JSM Music Joel Simon, chief creative officer/co-composer; Nathaniel Morgan, Seamus Kilmartin, co-composers; Jeff Fiorello, exec producer; Norm Felker, Andrew Manning, producers. Adaptation of “Rudolph the Red Nosed Reindeer” Sound Design/Audio Post Sonic Union Michael Marinelli, sound designer/mix engineer; Patrick Sullivan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
