Directed by Brian Billow of O Positive for BBDO New York, this extended online film promotes a faux line of “Espresso-Wear” that demonstrates people’s passion for Dunkin’s new expresso drinks.
The functional fashion includes Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
The premise of the overall campaign, created by BBDO New York, is that Dunkin’s new expresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
Brian Jones of Bang Music served as composer. Sam Shaffer of Mackcut was sound designer.
CreditsClient Dunkin’ Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Doug Fallon, Steven Fogel, executive creative directors; Talon Gustafson, associate creative director; Brian Pinkley, sr. art director; David Rolfe, director of integrated production; Dan Blaney, VP, group head executive producer; Diane McCann, VP, executive producer; Katie Greene, producer; Jim Santora, EVP, sr. director. Production O Positive, bicoastal Brian Billow, director; Ralph Laucella, Marc Grill, exec producers. Editorial MacKenzie Cutler, New York Ryan Steele, editor; Gina Pagano, exec producer. Music Bang Music, New York and Prague Brian Jones, composer. Sound Design/Audio Post Mackcut, New York Sam Shaffer, sound designer/mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More