Leo Burnett Dubai has rolled out this animated film, “Give In To Giving,” for Emirates NBD, one of the biggest banks in the UAE. The film sprung from the insight that altruism is deeply rooted in human nature. Volunteering for a cause, big or small, fulfills our natural instinct to help, share and get involved.
The film brings this idea to life as we are introduced to an uncaring man who goes through life oblivious to others’ needs. However, when an elderly woman grabs his arm and forces him to walk her across the street, something clicks inside him–and he changes his ways. Given a second chance, he responds to others in a caring fashion. He then runs across another gent as uncaring as he was. He then converts this uncaring chap by posing as a blind man who needs help across the street.
Directed by Aryasb Feiz via Hanzo Film, Dubai, the film underscores ENBD’s holistic and responsible approach to banking that leaves a positive impact on the community. Furthermore, ENBD maintains Exchanger, a volunteer program that’s been creating opportunities for employees, friends, family and partners to commit some time to promote social good and make a real difference. This year, ENBD is opening up this program to the citizens of UAE.
CreditsClient Emirates NBD Agency Leo Burnett Dubai Bechara Mouzannar, chief creative officer; Andre Nassar, regional executive creative director; Akhilesh Bagri, creative director, copywriter; Sidney Araujo, creative director; Ralph Matar, producer. Production/VFX/Animation Hanzo Film, Dubai Aryasb Feiz, director; Hijaz Moosa, exec producer. (Toolbox: Maya)
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More