This film portrays all that can go wrong during the Xmas season–getting stuck in the snow, long shopping lines, coping with the fights that flair up during family get-togethers, the perils of preparing holiday meals, airport layovers–as people struggle to sing along in unison the Andy Williams classic, “It’s the most wonderful time of the year.”
The pairing of the song with the pitfalls of the holidays makes for a delightfully ironic pairing to promote the Wonderful Christmas by Orange, the place where you can get the gifts that bring a smile to your face no matter what the holidays may otherwise bring. Indeed at the film’s end we see folks unwrap their gifts with joyful results–all the trials and tribulations are forgotten thanks to the perfect presents bought at Orange.
This Orange Xmas was conceived by a creative ensemble at Publicis Conseil, Paris, and directed by Megaforce via production house Iconoclast.
Credits
Client Orange France Agency Publicis Conseil, Paris Fabrice Delacourt, executive creative director; Kevin Salembier, copywriter; Julien Boissinot, art director; Lucie Puybonnieux, Alexandre Perdereau, art directors assistants. Production Iconoclast Megaforce, directors; Arnaud Potier, DP; Nathalie Le Caer, producer; Alexia Levy, line producer; Coralie Rose, casting; Marco Puig, production designer. Postproduction Prodigious/Mathematic Franck-Herve Marc, Laura Warnault, post producers; Sophie Fourdrinoy, editing; Mathieu Caplanne, grading; Frederic Brandon, VFX supervisor/lead artist. Audio Prodigious/750MPH Boris Nicou, Joel Tessonneau, sound producers; Sam Ashwell, sound designer (750MPH); Alex Firla, sound engineer. Music “It’s The Most Beautiful Time of the Year (Andy Williams; Eddie Pola, George Wyle), Barnaby Music Corp.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
