In a new campaign from National Geographic in partnership with 72andSunny Los Angeles, the two explore the fearless wheelchair-bound journey of Syrian refugee Nujeen Mustafa who has, and continues to inspire others to go “further” in their curiosity, wonder and determination.
Born with cerebral palsy, Nujeen and her sister fled Syria and made the 3,500 mile expedition to present-day Germany. The latest spots capture their treacherous journey, highlighting the light-hearted moments oftentimes taken for granted as those she was “never meant to see”–from boats to trains, even to drinking hot chocolate, Nujeen pushed her journey “further.” Through her experience, she inspires others to push boundaries, even when the doubt seeps in. Today, she dreams of becoming an astronaut and continuing to go beyond.
Reed Morano via Pulse Films directed the work, including this film. Morano won an Emmy and a DGA Award for her directing of the groundbreaking “Offred” episode of The Handmaid’s Tale.
CreditsClient National Geographic Agency 72andSunny Los Angeles Production Pulse Films Reed Morano, director. Editorial Cut+Run, Hecho Studios Finishing Jogger Music Human
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More