Swiss grocery retailer Migros brings back its holiday elf who makes the “bleep” noise in supermarket checkout scanner pads. In this animation adventure, he goes on the trail of his parents, with a faded family photograph as a clue to their whereabouts. He makes an epic, perilous journey that ultimately leads to a reunion.
Dorian & Daniel directed via stories AG in Zurich, with Kyra and Constantin serving as animation directors via Passion Pictures, London. Agency is Wirz Gruppe, Zurich.
Scoring the spot was Yessian Music, Hamburg and Detroit, with sound design and audio post from Jingle Jungle, Zurich.
CreditsClient Migros Agency Wirz Gruppe, Zurich Production stories AG, Zurich Dorian & Daniel, directors. Animation Passion Pictures, London Kyra & Constantin, animation directors. Music/Sound Yessian Music, Hamburg and Detroit Ingmar Rehberg, exec producer; Helena Schmitz, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design Jingle Jungle, Zurich Gregor Rosenberger, sound designer. Audio Post Jingle Jungle, Zurich Gregor Rosenberger, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More