Santa Claus gets svelte and stylish as we see him upgrade everything from his suit to his sleigh in this epic year-long transformation for the 2019 Audi RS 5 Sportback.
Capturing the makeover is this online holiday short, New Santa, directed by Craig Gillespie of MJZ for agency M/H VCCP (formerly MUH-TAY-ZIK | HOF-FER).
CreditsClient Audi Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Joel Kaplan, executive creative director, associate partner; Allen Yu, Peter Neils, Eduardo Quadra, associate creative director; Michael Gallagher, sr. copywriter; Kinda Loughran, copywriter; Miranda Lee, art director; Tanya LeSieur, head of production, associate partner; Nicole Van Dawark, sr. integrated producer; Lexi Alaga, associate producer; Matt Hofherr, chief strategy officer/North America, co-founder. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Debbie Tietjen, line producer. Bohemian Pictures Sherry Baumgart, exec producer; Daniela Bazgova, production manager; Lucie Vaskova, production coordinator. Editorial Final Cut LA Joe Guest, editor; Dillon Stoneburner, assistant editor; Suzy Ramirez, exec producer; Tamara Treu, producer. Music Squeak E. Clean Amy Crilly, head of production; Amanda Patterson, exec producer; Rob Barbato, creative director, composer; Drew Fischer, sound designer. Track title: “Making Progress” Audio Post One Union, Eben Carr, Matt Wood, sr. engineers. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer; Ashley McKim, exec producer. VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Julien Aucouturier, lead Flame artist; Joe Chiao, Philip Ineno, Flame artists; Alex Taylor, Shaun Tsou, Samuel Jorgensen, Marcelo Pasqualino, Nuke artists; Jaguar Lee, Yann Mallard, designers; Edwin Schapp, animator; Thomas Lopez, rigger; Yu Fuji, Houdini FX; Jarrod Avalos, motion tracker; Leticia Saldana, modeler; Ross Denner, lighter.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More