In this music video, Kool-Aid Man comes together with Grammy award-winning rapper Lil Jon to put a modern spin on a holiday track sure to liven up any gathering.
The pairing was conceived by a creative ensemble at mcgarrybowen Chicago. Brad Bischoff of Club Paradise served as director and editor of the music clip which puts a new twist on the Xmas carol “All I Really Want for Christmas.”
Client Kraft Heinz/Kool-Aid Agency mcgarrybowen Chicago Kurt Fries, chief creative officer; Michael Straznickas, executive creative director, art; Dave Reger, executive creative director/copy; Scott Rench, associate creative director, art; John Wrend, associate creative director, copy; Max Franklin, associate art director; Shawna Ross, executive director, strategy; Kevin Kovanich, director, strategy; Steve Ross, director of content production; Sara Martin, producer; Jerry Krenach, managing director, global music production; Libby Morris, music producer. Music Good Ear Music Supervision Morgan Thoryk, music supervision. Production Club Paradise Brad Bischoff, director and editor; Alex Hidalgo, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
