Supercell’s highly anticipated game Brawl Stars has launched worldwide on both the App store and Google Play. To ignite excitement in the gaming community, agency Barton F. Graf, New York, created a film titled “No Time to Explain” introducing players to an entirely new cast of characters in the world of Brawl Stars.
This continues a campaign strategy of building and telling the stories of the in-game characters, creating content that feels like an extension of the game.
This :60 captures what it feels like to be a new player dropped into the instantaneous mayhem of the Brawl Stars world. The film blends 2D effects with 3D animation, working with partners around the world to coordinate efforts. Production companies were Psyop in Venice Beach, Calif., and Golden Wolf in London.
Credits
Client Supercell/Brawl Stars Agency Barton F Graf, New York Gerry Graf, founder/chief creative officer; Jeff Benjamin, executive creative director; Ross Fletcher, Mark Bielik, creative directors; Sara Carr, Jesse Brown, art directors/copywriters; Chris Kelley, designer; David Cardinali, head of integrated production; Cameron Farrell, executive producer; Quinn Morrissey, Helene Dick, strategists. Production Golden Wolf, London Ingi Erlingsson, director; Dotti Sinnott, exec producer; Tan Baptista, head of production; Ana Hoxha, production assistant; Sammy Moore, art director; Gaia Lamiot, storyboards; Sammy Moore, Joao Lavieri, Mikhail Kalinin, Tim Kaminski, Sylvain Sarrila, David Fortin, Michaela Gote, Inbal Breda, design; Tim Whiting, Thom Knowler, Rhys Byfield, Mikhail Kalinin, Thomas Ramon, Stuart Geddis, 2D animation; Amix, additional cleanup; Matthieu Landour, John Wilkinson, Laurence Parsons, compositing. Production Psyop, Venice, Calif. Neysa Horsburgh, managing director; Amanda Miller, exec producer; Jamie Pastor, producer; Calvin Ching, assistant producer; Kyle Cassidy, lead technical director; Austin Brown, 2D compositing supervisor; Jean-Dominque Fievet, animation director; Ana Bernaus, designer; Liam Griffin, Mathew Rotman, Nico Sugleris, VFX; Elias Glasch, Nitesh Nagda, Joe Paniagua, modelers; Jane Byrne, Nitesh Nagda, Caleb Ollivant, Michael Rogers, Joey Sila, texture artists; Sean Kealey, Nelio Naut, Josh Sobel, Zeth Willie, riggers/technical animation; Todd Kumpf, Nitesh Nagda, Michael Rogers, lighters; Ares Deveaux, Ben Girmann, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Bill Rodgers, Anael Saint-Jean-Vidal, Alan Yang, 3D animation; Lena Huang, Annie Liao, AE artists; Austin Brown, Tingting Li, compositors; Reuben Corona, matte painter; Brandon Sanders, Sam Shiflett, Kim Stevenson; Ben Girmann, Will Kistler, previz artists; Mike Hackett, editor; John Buzon, Alice Cen, media management. Music Butter Andrew Sherman, composer; Ian Jeffreys, exec producer. Sound Design Trinitite Brian Emrich, sound design. Audio Post Heard City Evan Mangiamele, audio engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
