This tongue-in-cheek promo spot done in 1980s’ infomercial style introduces us to the Best of GEICO commercials–a collection seemingly for sale (but not really). A couple takes us down memory lane to such classic past commercials as “Hump Day,” “Caveman” fare and those celebrating roadside squirrels.
While the Best of GEICO videos might not be available for order, they will re-air on TV and online for the next few months while America gets to vote on their favorite. Plus voters also are entered for a chance to appear in an upcoming GEICO commercial.
Steve Miller of Radical directed this contest promo “infomercial” for The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Steve Bassett, group creative director; Neel Williams, Justin Harris, creative directors; Kerry Ayers, executive producer; Heather Tanton Collier, content producer; Catherine Kennedy, jr. content producer. Production RadicalMedia Steve Miller, director; Gregg Carlesimo, line producer. Editorial MackCut Dave Koza, editor; Gina Pagano, editorial producer. VFX, Finishing & Color Running with Scissors Chris Hagan, Flame artist; Sherilyn Martin, producer. Audio Rainmaker Jeff McManus, sound designer, mixer; Clinton Spell, producer. Music APM Stock Tracks
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
