The new year is always a time for reflection, and creative partners Alex DiBucci and Kate Griffiths of GSD&M in Austin, Texas, took that to heart in this 60-second spot created in partnership with the Jewish Federation of Greater Pittsburgh and Fred Rogers Productions.
DiBucci, a Pittsburgh-born writer, was moved by the shooting at the Tree of Life Synagogue in Squirrel Hill in October 2018 to create this PSA spotlighting the city’s hopeful response to the tragedy, with words of encouragement from Squirrel Hill’s very own, Mister Rogers. In a country where shootings have become commonplace, Pittsburgh coped with the devastation in a truly unique way; by coming together–regardless of race, religion or political affiliation–to support its neighbors.
Although now Austinites, DiBucci and Griffiths felt the community of Pittsburgh, the “city of neighborhoods,” from afar, and hope this PSA–consisting largely of archival footage and photos–serves as a reminder of what it means to be a good neighbor.
CreditsClient Jewish Federation of Greater Pittsburgh Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Kate Griffiths, sr. art director; Alex DiBucci, sr. writer; Jack Epsteen, executive producer; Dylan Heimbrock, Lee Nichnowitz, producer. Production Fred Rogers Productions Editorial Jacob Stern, editor.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More