A high-energy chase, peppered with comedic twists and turns, puts the tough credentials of the new Mercedes-Benz X-Class V6 on display in this cinema/TV spot directed by Noah Marshall of Sweetshop for agency The Royals.
The film for Mercedes-Benz Vans Australia & New Zealand follows a driver being chased by a horde of overzealous paparazzi. Every time the pursuing photographers up the ante – from scooters to motorbikes to choppers (and some not-so-reliable canoes) – the X-Class outdoes them, and the terrain, with toughness and ease. Showing that whatever gets thrown at it, the X-Class V6 just says: “Let them eat dust.”
Credits
Client Mercedes-Benz Vans Australia & New Zealand Agency The Royals Nick Cummins, executive creative director; Andy Jones, creative director; Brenton Matulick, sr. broadcast producer. Production Sweetshop Noah Marshall, director; Llew Griffiths, Allison Lockwood, producer; Loren Bradley, exec producer; Germain McMicking, DP. Editorial The Editors Tim Mauger, editor. Color Company 3 Tom Poole, colorist. Music Level Two Music
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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