Brian Billow of O Positive directed “Out of Order,” the latest installment in the long-running Left Twix vs. Right Twix rivalry campaign from BBDO NY.
This time around, the goal is to inform consumers that Twix is the perfect partner for coffee. Towards that end, this comedy spot deploys some well chosen Out of Order signs for a coffee vending machine–which only works for Left Twix consumers.
CreditsClient Twix Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Peter Alsante, Tom Kraemer, sr. creative directors; Bianca Guimaraes, creative director; David Rolfe, director of integrated production; Amy Wertheimer, group executive director; Anthony Curti, Melissa Tifrere, executive producers. Production O Positive Brian Billow, director; Christophe Lazenberg, DP; Ralph Laucella, Marc Grill, exec producers; Craig Repass, producer. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, exec producer; Sam Shaffer, mixer. VFX Smigital
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More