Brian Billow of O Positive directed “Out of Order,” the latest installment in the long-running Left Twix vs. Right Twix rivalry campaign from BBDO NY.
This time around, the goal is to inform consumers that Twix is the perfect partner for coffee. Towards that end, this comedy spot deploys some well chosen Out of Order signs for a coffee vending machine–which only works for Left Twix consumers.
Client Twix Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Peter Alsante, Tom Kraemer, sr. creative directors; Bianca Guimaraes, creative director; David Rolfe, director of integrated production; Amy Wertheimer, group executive director; Anthony Curti, Melissa Tifrere, executive producers. Production O Positive Brian Billow, director; Christophe Lazenberg, DP; Ralph Laucella, Marc Grill, exec producers; Craig Repass, producer. Editorial MackCut Nick Divers, editor; Kenneth Munoz, assistant editor; Gina Pagano, exec producer; Sam Shaffer, mixer. VFX Smigital
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
