This centerpiece film of Qatar Airways' “A World Like Never Before” campaign depicts one family’s journey with the airline. The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha, Qatar–before the family finally returns to its QSuite flat-bed–and then drift off to sleep in blissful comfort.
Ben Scott of RSA Films directed this film conceived by agency 180 Kingsday.
Credits
Client Qatar Airways Agency 180 Kingsday Kalle Hellzen, executive creative director. Production RSA Films Ben Scott, director; Alex Heathcote, producer; Lily Moore, production manager; John Mathieson, DP; Jonathan Lee, production designer; Richard Wheelan, 1st AD. Postproduction MPC Thomas Cole, VFX producer; Abhinav Sharda, line producer; George K, colorist; Dan Lorenzini, 2D supervisor; Greg McKneally, 3D supervisor. Sound WAVE Music MassiveMusic
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
