Created via Deutsch in Los Angeles, the latest faux trailer from Taco Bell takes on the sci-fi genre. In “Retrieval,” a hero played by James Marsden must venture into space to bring back the beloved Nacho Fries. Directed by James Gray of production house Superprime, the spot was cut at Union Editorial by Matt Chesse.
Taco Bell first debuted the instantly iconic fries with the conspiracy theory trailer “Web of Fries” which explored the reasons Taco Bell was prevented from offering fries in the first place. This past summer the series continued with “Web of Fries II,” highlighting Taco Bell’s victory over the “Burger People” in a future dystopia.
“We are delighted to have Nacho Fries make their cinematic return, this time starring in ‘Retrieval,’ in which we seek to address the question of ‘where do Nacho Fries keep going?’ with a new genre and new hero who will go to all lengths to bring them back,” said Marisa Thalberg, global chief brand officer at Taco Bell Corp.
Credits
Client Taco Bell Agency Deutsch Pete Favat, chief creative officer, North America; Brett Craig, chief creative officer; Jeremiah Wassom, Chris Jones, creative directors; Krish Karunanidhi, sr. art director; Daniel Chen, sr. copywriter; Diego De La Maza, head of production; Paul Roy, executive integrated producer; Jamie Gartner, sr. integrated producer; Eryk Rich, music director; Chase Butters, audio producer; Dez Davis, music coordinator. Production Superprime James Gray, director; Rebecca Skinner, Michelle Ross, managing directors; Roger Zorovich, exec producer; Ron Mohrhoff, sr. producer. Editorial Union Editorial Matt Chesse, editor; Dana Maddox, assistant editor; Michael Raimondi, president/managing partner; Joe Ross, exec producer. Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, producer. Postproduction/VFX Framestore Bethan Thomas, director of production and operations; Morgan MacCuish, sr. VFX producer; Aron Hjartarson, creative director; Tom Leckie, VFX supervisor; Alex Villabon, compositing supervisor; Kevin Baker, CG supervisor. Licensed/Composed Music Massive Music Audio Formosa Sound John Bolen, mixer; Lauren Cascio, exec producer; Per Hallberg, Phil Morrill, sound design.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
