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    Michelob Ultra Pure Gold’s Super Bowl Spot Seeks To Stir The Senses

    By SHOOTUpdated:No Comments9906 Views

    This Super Bowl for Michelob Ultra Pure Gold aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The spot also features breathtaking images of nature and the great outdoors.

    Kravitz is using techniques for autonomous sensory meridian response, or ASMR. It is described as a tingly euphoric response, usually starting on the head and scalp, and sometimes spreading down the neck, arms or back

    Agency is FCB Chicago. 

    Credits

    Client Michelob Ultra Pure Gold Agency FCB Chicago

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:FCB ChicagoSuper Bowl

    Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB

    Wednesday, November 13, 2024

    Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.

    The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.

    Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.

    Framestore served as VFX/post studio.

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