Sallyanne Massimini, a 2018 SHOOT New Directors Showcase alum, directed, wrote, lensed and produced a short titled N.I., billed as the first narrative live-action piece to be shot on RED Digital Cinema’s first phone, the Hydrogen. This ScreenWork entry is a trailer for that short.
N.I. captures a romantic encounter that goes horribly wrong–with a high-tech twist. The short stars Giorgia Whigham (The Punisher, 13 Reasons Why), David Meza (Millenials, In Echo Park) and features an original score by The Angel.
Massimini had access to prototypes with beta firmware before the Hydrogen phones were available to the public in November. Using state-of-the-art tech seemed apropos given that technology is prominent in the short’s storyline.
Credits
Production Palo Pictures, We Make Movies Sallyanne Massimini, writer/director/DP/producer; Thom Rivera, associate producer; Adrien Oniega, camera operator; Patrick Alcerra, 1st assistant camera; Aaron Barnett, 2nd assistant camera; David Groves, B camera operator; Paul Wustrack, location sound mixer; Avery Randolph, boom operator; Raquel Deras, hair & makeup. Editorial Dmitri A. Gueer, editor. Postproduction Zoic Studios Derek Johnson, VFX producer; Vincent Blin, colorist/VFX; An Dang, head of data i/o. Sound Gary Deleone, sound design/re-recording mix. Music Steve Griffen, music supervisor. Original music written, produced, and arranged by The Angel For Devilishly Good Productions, Published by Supa Crucial Music (BMI) “Lovers Land” performed by Margaret Lewis with Grace Tennessee, written by Ernest Walker, courtesy of Fervor Records. Cast Giorgia Whigham, David Meza, Susan Hanfield
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
