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    The Best Work You May Never See: Saatchi NY Creates “No Limitations” For National Down Syndrome Society

    By SHOOTUpdated:No Comments3226 Views

    To mark the National Down Syndrome Society’s (NDSS) 40th anniversary, the organization has partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome.

    This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. 

    The individuals with Down syndrome featured in the video have accomplished much on varied fronts. Collette Divitto owns a baking business, AnnaRose Rubright earned her college degree, Louis Dilauri has outlived the average life expectancy, John Tucker starred on an Emmy-winning TV show, Adrian Forsythe is a lobbyist on Capitol Hill, Jon Stoklosa is a successful powerlifter and Nicole Figueroa has been in a relationship with Jeffery Resnick for over 14 years. The talent for the video was chosen from NDSS’s large network of self-advocates with diverse backgrounds and unique stories.

    Anthony Pellino of production house Curfew directed “No Limitations” for the NDSS which has invested 40 years to change the way we see people with Down syndrome.

    Credits

    Client National Down Syndrome Society (NDSS) Agency Saatchi & Saatchi New York Andrea Diquez, CEO; Taras Wayner, chief creative officer; Daniel Lobaton, creative director; Rafael Segri, associate creative director/art director; Kiko Mattoso, associate creative director/copywriter; Danielle Hallack, producer; Melissa Hochman, digital director. Production Curfew Anthony Pellino, director; Chris Dodds, producer; Kathryn Berk, exec producer. Editorial Whitehouse Post David Cea, editor; Alejandro Villagran, assistant editor; Caitlin Grady, exec producer; Ryan Smith, producer.

    Genre:Documentary
    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Anthony PellinoCurfewSaatchi & Saatchi New York



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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