Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person.
In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah.
Client IKEA Agency Ogilvy New York Vicki Azarian, executive creative director; Della Mathew, group creative director; Monica Apodaca, ACD, art director; Andrew Chisholm, ACD, copywriter; Grace Donahue, art director; Thatcher Jensen, copywriter; Jenna Gartland, executive producer; Josh Kornrich, producer. Production O Positive Jess Coulter, director; Ralph Laucella, Marc Grill, EPs; Jason Reda, line producer; Maryse Alberti, DP. Editorial MackCut Erik Laroi, editor. Color The Mill Mikey Rossiter, colorist; Audio Post Sonic Union Mike Marinelli, mixer/engineer Music Human Worldwide
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
