Deutsch and its Steelhead arm created and produced a series of essentially "fake" ads to promote the new ABC primetime series Whiskey Cavalier. Dubbed “Spyvertising” by Deutsch, the spots feature the stars of the show, Scott Foley and Lauren Cohan.
Included in the mix is this promo, “Getaway,” depicting a couple’s seemingly perfect international romantic vacation that takes an unexpected twist.
“We love this kind of work; making provocative content for clients willing to take a shot at changing the game,” said Pete Favat, chief creative officer, Deutsch North America. “Our feeling is that people don’t hate advertising, they hate bad advertising, and maybe they’ll love Spyvertising.”
Credits
Client ABC, Whiskey Cavalier; ABC, Jill Gershman , SVP Creative; Valerie McMichael, VP Creative; Charles Bowyer. ECD; Andrew Munsey, creative director; Blayne Vixie, writer/producer. Agency Deutsch Pete Favat, chief creative officer, North America; Calleen Colburn, executive producer; Trevor Alexander, producer; Lesley Coleman, Julie Liu, creative directors; Cat Ogeltree, David Mugford, sr. art directors; Rachel Ma, sr. copywriter. Production Steelhead Johan Palm, DP; Ted Markovic, managing director; Christoph Kauffman, exec producer; Tony McGarry, line producer; Steelhead crew, director. Editorial Steelhead Ian Paxton, editor; Adam Becht, exec producer; Lauren Roth, sr. producer; Ryan Khoury, assistant editor. Visual Effects Steelhead, Los Angeles Austin Meyers, associate director of postproduction; Blake Loyd, comp supervisor; Mike Reigle, Mani Trump, Justin Pascal, Nuke artists; Patton Tunstall, CG supervisor; Kennon Fleisher, director of motion graphics; Luis de Leon, lead After Effects artist: Jonathan Minaya, assistant After Effects artist. (Toolbox: Nuke, Houdini, Blender, Color Resolve, Edit Premier, After Effects) Telecine Company 3 Sean Coleman, colorist; Ashley McKim, EP; Matt Moran, producer. Mix Eleven Sound Jeff Payne, mixer; Melissa Elston, EP; Imani Franklin, producer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
