Venables Bell & Partners has rolled out Chipotle Mexican Grill’s “Behind the Foil” campaign, billed as an intimate look into the company’s operations in its 25-year history. The documentary-style digital and TV spots, shot by famed documentarian Errol Morris via production house Biscuit Filmworks, aim to “pull back the foil” by featuring behind-the-scenes footage of Chipotle restaurants including Chipotle’s kitchens, equipment and prep routines, and featuring Chipotle employees and the farming partners that fuel the brand’s real ingredients.
The campaign provides unfiltered and emotional testimonials from Chipotle team members about the impact Chipotle has had on their lives, as well as a glimpse into the daily preparation of Chipotle’s fresh ingredients.
In this spot, Chipotle worker Krista shows us the simple process she uses to make guacamole–while building her muscles.
Credits
Client Chipotle Mexican Grill Agency Venables Bell & Partners Paul Venables, founder/chairman; Will McGinness, partner, executive creative director; Tyler Hampton, creative director; James Duffy, associate creative director/copywriter; Greg Coffin, associate creative director/art director; Hilary Coate, director of integrated production; Amy Gatzert, executive producer; Katherine Bruens, DP Odishoo, producers; Michael Davidson, head of strategy; Brian Longtin, strategy director. Production Biscuit Errol Morris, director; Peter Deming, DP; Mercedes Allen / Rachel Glaub, heads of production; Jeff McDougall, exec producer; Julie Ahlberg, line producer; Steve Hardie, production designer. Editorial Arcade Kim Bica, editor; Fernando Raigoza, jr. editor; Eileen Miraglia, Drew Neuhart, assistant editors; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, heads of production; Rebecca Jameson, Cristina Matracia, sr. producers. Sound Design/Final Mix One Union Joaby Deal, lead sound designer/mix engineer. VFX Timber Jonah Hall & Kevin Lau, creative directors/partners; Sabrina Elizondo, exec producer; Melody Alexander, head of production; Chris Homel & Chris DeCristo, Flame artists; Brack Hightchew, Flame assistant; Emily Avoujageli, sr. producer; Zach Carnes, graphic artist. Color Company 3 LA Stefan Sonnenfeld, colorist; Gabriel Wakeman, color producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
