In this spot titled “Puerta” (“Door”), Buenos Aires agency Dhélet VMLY&R encourages people to talk about domestic violence, promoting use of the Argentinian National Ministry of Health and Social Development telephone hotline where women can seek help.
Sponsored by Movistar Argentina, “Puerta” shows us a woman seemingly desperate to get into her home to escape an imminent threat. She fumbles with her house key but we soon learn that the woman is not trying to get into her home but rather escape it due to the domestic violence she's experienced there.
Directed by Ivan Vescovo, “Puerta” is part of the ongoing “It’s time to speak up” campaign.
Credits
Client Movistar Argentina/Argentinian National Ministry of Health and Social Development Agency Dhélet VMLY&R Nino Goldberg, executive creative director; Sergio Paoletta, Juani Calvo, creative directors; Lidlia Bartroli, Maria Martinez Lopez, Micaela Vergez, creative team; Luis Pompeo, head of production; Juan Maidana, producer. Production Ivan Vescovo, director; Jose Arnal, Adrian Aspani, exec producers; Nicolas Spinosa, producer. Post/Color Ladoble Luis Staffolani, post coordinator; Gustavo Macri, editor. Audio Mix Papa Post
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
