This PSA addresses the effects of secondhand smoke on children whose mom is a smoker. We see a young man rushed to the hospital with as asthma attack as flashbacks show him growing up over the years, with his mom smoking around him.
Magellan Rubin directed the Wyoming Department of Health spot, “Dear Mom,” which came out of agency Warehouse 21.
EP Ben Jones of production house Image Brew teamed with filmmaker Rubin and Warehouse 21 creative director Jordan Dean to craft the moving PSA which targets mothers who smoke around their children. A concluding super reads, “Every year, more than 600,000 deaths are caused by secondhand smoke. Close to 30% of those deaths are among children.”
CreditsClient Wyoming Department of Health Agency Warehouse 21 Dave Teubner, executive creative director; Jordan Dean, creative director; Keith Forney, producer. Production Image Brew Magellan Rubin, director; Ben Jones, exec producer; Robert Muratore, DP; Justin Springer, production supervisor; Tom Farnsworth 1st assistant director; Chris Nightingale, 1st assistant camera; Matt Cervantes, production designer; Molly McCurdy, makeup artist & wardrobe; Michael Kranicke, sound mixer. Editorial Jay O’Meara, editor; Magellan Rubin, additional editing. Sound Design Sebastian Oliwa, sound designer. Additional Postproduction Pinto Pictures
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More