The Perlorian Brothers of MJZ directed this spot in which a doctor is more a snake-oil salesman, prescribing an elixir bearing his name to a patient in need.
A voiceover asks us how we’d like our financial advisor to work the same way, selling a proprietary product that while it’s debatable it will help us, there’s no question it will help him–and his wallet.
This campaign for Creative Planning uses humor to tackle the lack of transparency in the wealth management industry.
Logan Hefflefinger of Lucky Post edited the “Works For Me” campaign for agency The Richards Group.
CreditsClient Creative Planning Agency The Richards Group Shane Altman, creative director/art director; Mike Bales, creative director/copywriter; JR Dixon, producer. Production MJZ The Perlorian Brothers Postproduction Lucky Post Logan hefflefinger, editor; Jessica Berry, exec producer; Neil Anderson, color; Dan Margules, online; Scottie Richardson, audio; Seth Olson, graphics; Jake Odgers, assistant editor; Kendall Kendall, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More