Created by Venables Bell & Partners, Reebok’s “Sport the Unexpected” campaign kicks off with “Storm the Court,” a film featuring an unexpected, and seemingly uninvited guest who interrupts a pick-up basketball game–stopping people in their tracks. The film showcases the Reebok Aztrek Double, an all-new update to the brand’s original all-terrain adventure shoe from 1993.
Tom Noakes of PRETTYBIRD directed “Storm the Court” with music supervision and sound design from Barking Owl. The music track was “Prayer Hands” by A-Trak and YehMe2. Editor was Shane Reid of Exile.
Credits
Client Reebok International Agency Venables Bell & Partners, San Francisco Paul Venables, founder, chairman; Will McGinness, executive creative director; Byron Del Rosario, creative director; Allie Nordstrom, sr. art director; Elliot Nordstrom, sr. copywriter; Hilary Coate, director of integrated production; Namrata Abhyankar, producer. Michael Davidson, associate partner, head of strategy; Dylan Phillips, sr. strategist; Raquel Bedard, director of Lumberyard Production PRETTYBIRD, Culver City, Calif. Tom Noakes, director; Kerstin Emhoff, co-founder/exec producer; Rika Osenberg, head of production; Julie Sawyer, producer; Larkin Seiple, DP; Jason Hougaard, production designer. Editorial Exile, Santa Monica, Calif. Shane Reid, editor; CL Weaver, exec producer; Jennifer Locke, head of production; Michael Miller, sr. producer; Kyle Behrens, Jay McConville, Erin Mccaffrey, assistant editors. VFX/Finishing Framestore, Los Angeles James Razzall, president, advertising, North America; Bethan Thomas, director of production & operations; Aron Hjartarson, executive creative director; Ben West, Chris Waitt, creative directors; Georgina Poushkine, integrated advertising producer; Raul Ortego, sr. Flame/lead artist; Humberto Reynaga, Toby Brockhurst, Flame artists; Jose Alvarado, VFX coordinator; Jamie Runkle, production coordinator; Telecine Color Collective, NY Alex Bickell, colorist; Alex Jimenez, color assistant; Claudia Guevara, exec producer. Music/Sound Design Barking Owl, West Los Angeles Track: “Prayer Hands” by A-Trak and YehMe2; Kelly Bayett, creative director/partner; Jessica Dierauer, music supervisor; Morgan Johnson, sound designer; KC Dossett, producer. Audio Post Barking Owl, West Los Angeles AJ Murillo, engineer; Eolyne Arnold, assistant Exile, Santa Monica, Calif. Shane Reid, music edit
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
