The Me Too Movement and Girls for Gender Equity teamed with Deutsch Los Angeles on a campaign of public service shorts which featured testimonies from survivors of sexual abuse. One of the PSAs centers on Daniela Contreras who shares her story which is brought to life through animation that illustrates the emotional journey form pain to healing to ultimately finding a purpose.
Hornet served as animation studio on “Daniela,” with Natalie LaBarre serving as director, storyboard artist and one of the designers. Music/sound house was duotone.
Credits
Client Me Too Movement/Girls for Gender Equity Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Katie Dittman, art director; Margaret Nickerson, Mary Ellen Duggan, SVPs, executive producers; Jesh Pugh Ferguson, sr. producer; Kelsey Hodgkin, head of strategy; Chelsea Curry, digital/social strategist. Production/Animation Hornet Inc., New York Natalie LaBarre, director, designer, storyboard artist; Hana Shimizu, exec producer; Sang-Jin Bae, head of production; Kristin Labriola, development producer; Cathy Kwan, sr. producer; Stephanie Andreou, editor; Riley Spencer, production coordinator; Sami Healy, Sara Litzenberger, designers, animators; Mike Luzzi, lead compositor; Angela De Vito, animators; Ted Wiggin, compositor. Music duotone audio group, New York David Leinheardt, managing director; Ross Hopman, executive producer; Gio Lobato, producer. Sound Design duotone audio post, New York Andy Green, Juan Aboites, sound designers; Greg Tiefenbrun, executive producer. Steelhead, Los Angeles Cayce Sylvester, audio engineer; Ted Mrkovic, managing director; Adam Becht, exec producer; Terry Miglin, audio director; Patrick Lewis, producer. Audio Post 740 Sound, Los Angeles Chris Pinkston, mixer; Scott Ganary, executive producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
