Rolex aired its Oscar sponsorship campaign which featured luminary directors Martin Scorsese, Kathryn Bigelow, Alejandro Inarritu and James Cameron writing letters on-camera to filmmakers of the future.
The package of spots, including this anthem piece featuring all four accomplished filmmakers, was directed by Juan Cabral of MJZ for J. Walter Thompson WW & VMLY&R. Music/Sound house was KBV Records/KBV Music, NY, with Tony Verderosa and Alex Wurman serving as composers.
CreditsClient Rolex Agency J. Walter Thompson WW & VMLY&R Paul Greco, executive director of music. Production MJZ London Juan Cabral, director; Alwin Kuchler, DP. Editorial The Quarry Paul Watts, editor. Music/Sound KBV Records/KBV Music, New York Tony Verderosa, Alex Wurman, composer. Audio Post 750 London, Sam Ashwell, mixer
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More