Uber Eats, the official delivery partner of March Madness/NCAA, has launched its first national advertising, created in collaboration with agency Anomaly LA.
The centerpiece of the “Let's Eats” campaign is this long-form piece featuring the on-the-road exploits of Randy Watkins, an Uber Eats delivery-man/street sage. When March Madness rolls around and people need food, Randy hits the pavement. The film is a free-wheeling, kaleidoscopic odyssey from eclectic eateries to the homes and offices of assorted Uber Eaters.
“They make it,” says Randy. “I take it.”
Randy, the Man of Delivery, is played by Robert Powell III–known for his stand up comedy and breakout role as the barber Bibby in season 2 of Atlanta–in his first commercial production.
Stacy Wall of Imperial Woodpecker directed the “Let's Eats” film.