Delta just launched its newest brand campaign entitled “Close The Gap,” which spotlights shared childhood experiences through the eyes of children from communities around the world. Voiced by actress Viola Davis, viewers are reminded that “we’re more alike than we are different,” demonstrating how travel can bring us together.
Wieden+Kennedy New York created the :60 and :30 spots–directed by Miles Jay of Smuggler–which highlight the power of venturing out into the world to better understand it.
Client Delta Air Lines Agency Wieden+Kennedy New York Karl Liberman, executive creative director; Sean Mclaughlin, Jaclyn Crowley, creative directors; Ian Hart, Brad Phifer, copywriters; Jess Shriftman, Hope Jordan, art directors; Kimberly Edwards, producer; Nick Setounski, head of production. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling Smith, Brian Carmody, exec producers; Gustav Geldenhuys, line producer; Nicolas Karakatsanis, DP. Editorial Work Editorial Ben Jordan, editor; Christopher Delarenal, post producer; Trevor Myres, Theo Mercado, editorial assistants. VFX/Post Blacksmith Danny Morris, VFX lead Flame; Nico Cotta, Danny Morris, VFX supervisors; Yebin Ahn, Robert Bruce, Jake Slutsky, compositors; Tuna Unalan, lead CG; Vitaly Burov, Olivier Varteressian, CG artists; Rick Walia, FX artist; Tina Chen, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Wave Mary-Ann Decruz, producer. Sound Design 750MPH Sam Ashwell, Mark Hellaby, sound designers. Music Kai Engle, composer/exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
