In this film directed by Emma Luchini of Stink for agency BETC Paris, a scheming but loving grandmother who lives in the French countryside feigns poor phone reception during a call to get her city-dwelling granddaughter to visit.
The granddaughter clearly isn’t aware that grandma actually has great phone service as Bouygues Telecom has spent the past three years investing in rural areas and today connects 64 million people all over France.
Titled "Mamita," the spot builds on Bouygues Telecom ongoing family values campaign, showing how the brand helps people from different generations connect to each other.
The film is set to Elvis Costello’s take on Charles Aznavour’s song “She," also known from the soundtrack of Notting Hill.
CreditsClient Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Remi Campet, copywriter; Rayhaan Khodabux, art director; Christophe Caurret, music creative director; Sebastien Lintingre, creative producer. Production Stink Emma Luchini, director; Greg Panteix, producer. Sound General POP Music Music Track: "She"
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More