A man just says the word and his wishes come true in this Mercedes-Benz spot directed by Noam Murro of Biscuit Filmworks for Merkley + Partners, New York.
Blacksmith, New York, and ATK PLN, Dallas were the primary VFX houses on the visually ambitious spot simply titled “Say The Word.”
CreditsClient Mercedes-Benz Agency Merkley + Partners, NY Andy Hirsch, chief creative officer/partner; Chris Landi, EVP/group creative director; Kirk Mosel, creative director; Gary Grossman, director of broadcast production; Alex Kobak, sr. producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Simon Duggan, DP. Editorial Bug Editorial Andre Betz, editor/owner. VFX Blacksmith, New York Iwan Zwarts, VFX supervisor, 2D Flame lead; Daniel Morris, VFX supervisor; Oliver Varteressian, Tuna Unalan, CG supervisor; Charlotte Arnold, EP; Bindy St. Leger, VFX producer; Jacob Slutsky, Robert Bruce, Yebin Ahn, compositors; Joey Deady, Flame compositor; Vitaliy Burov, CG generalist; Sauce Vilas, CG animator; Rick Walia, Junle Jegede, Mitch Deoudes, FX artists. (Toolbox: Maya, Houdini, Zbrush, Substance Painter, Mari, Flame, Nuke) Character Animation ATK PLN, Dallas Patton Tunstall, VFX supervisor; Jon Speer, technical supervisor; Justin Skerpan, producer; Darrell Vasquez, animation. (Toolbox: Maya, Houdini, Nuke, Arnold) VFX BOT VFX, Chennai, India PJ Torrevillas, character/creature effects (CFX) supervisor; Rawan Alhosani, CFX artist; Daniel Ries, model/surfacing; Tony Fan, TD; Jim Riche, TD. VFX Yannix Studios, Bangkok, Thailand rotoscope & tracking. Music Elias Audio Heard City Phil Loeb, mixer/sound designer. Color Company 3 Tom Poole, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More