Popping the top of a can of Tsing Tao beer lets loose a foam that spreads throughout the city. Resembling fluffy white clouds, the foam seems to uplift spirits and heralds in the joys of summer.
Titled “Summer Days,” this spot from Havas Shanghai is driven by a charming track from Yessian Music.
Client Tsing Tao Agency Havas Shanghai Production TVCX Shanghai Julien Vanhoenacker, director. Music/Sound Yessian Music, Los Angeles & Detroit Mark Chu, composer; Ben Lantz, sound designer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Yessian Music, Detroit Ben Lantz, mixer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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