Chris Sargent of Anonymous Content directed this spot where the young generation asks Mercedes-Benz to come up with a car that is in sync with their lifestyle.
Their “Hey Mercedes” request is answered by the automaker’s A-Class in this campaign from Merkley + Partners, New York.
The commercial is driven by a track from Amber Music.
Client Mercedes-Benz Agency Merkley + Partners, New York Production Anonymous Content Chris Sargent, director. Music/Sound Amber Music, New York Ian Honeyman, composer; Michelle Curran, executive producer; Mike Perri, producer. Audio Post Sound Lounge, New York Tom Jucarone, mixer; Seth Phillips, recordist. Editorial BanditNY Michael Elliot, editor
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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