Chris Sargent of Anonymous Content directed this spot where the young generation asks Mercedes-Benz to come up with a car that is in sync with their lifestyle.
Their “Hey Mercedes” request is answered by the automaker’s A-Class in this campaign from Merkley + Partners, New York.
The commercial is driven by a track from Amber Music.
CreditsClient Mercedes-Benz Agency Merkley + Partners, New York Production Anonymous Content Chris Sargent, director. Music/Sound Amber Music, New York Ian Honeyman, composer; Michelle Curran, executive producer; Mike Perri, producer. Audio Post Sound Lounge, New York Tom Jucarone, mixer; Seth Phillips, recordist. Editorial BanditNY Michael Elliot, editor
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More