Charlotte Regan of production house Knucklehead in London directed this heart wrenching music video, “Beloved,” for Mumford & Sons which acknowledges the crushing pain of loss while celebrating cherished memories.
Shot in Port Talbot Wales, the story centers on a son and his ill mother. Breaking free from the hospital and still in her hospital gown, mom enjoys some final time together with her son in a dream-like sequence culminating with the pair riding on horses. But is this a son’s dream? Or is there a profound reality to our memories?
Credits
Client Island Records/Mumford & Sons David Knight, commissioner at Island Records Production Knucklehead, London Charlotte Regan, director; Ore Okonedo, producer; Jack Wilkinson, DP; Earleatha Oppon, production assistant; Elena Muntoni, art director; Oliver Cronk, costumes; Tom Wynborne, 1st AD. Editorial Stitch Paul O’Reilly, editor. Casting Claire Bleasdale Casting Sound Design Enos Desjardins, sound designer. Cast James Sykes, Diedre Mullins
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
