Director Peter Thwaites of The Corner Shop teamed with NY agency Bullish Gainbridge to create a film for Gainbridge that transports viewers to 17th century tulip mania in the Netherlands, the very first financial bubble in history. Gainbridge is a simpler, faster and more transparent way to invest with no hidden fees, so what better way to illustrate its value than by telling the story of the very first economic bubble, the frenzy over tulips.
Credits
Client Group 1001/Gainbridge Agency Bullish, Inc. NY Ben Barney, Pocket Fluet, creative directors; German Rivera Hudders, copywriter; Jake Tieman, art director; Sam Kilbreth, executive producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, co-founder/exec producer; Nick Fewtrell, producer; Joost van Gelder, DP; Mini Bhogal, production supervisor. Production Services (Amsterdam) Halal Editorial Work Editorial Stewart Reeves, editor; Erica Thompson, exec producer; Chris Delarenal, producer; Audrey Weiner, assistant editor. VFX The Mill NY Siro Valente, 2D lead/shoot supervisor; Kyle Cody, 2D VFX supervisor; Rachael Trillo, exec producer; Danni Henderson, producer. Color The Mill LA Adam Scott, colorist. Music/Sound Design Q Department Audio Post Sonic Union David Papa, mixer.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
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