Agency BSSP created Blue Shield of California’s “More Than A Color” campaign, which includes this centerpiece black-and-white :60 showing us the positive meaning of “Blue.” Identified as “Blue” are progressive actions and developments brought about by people in response to–and often in the face of–adversity and negative circumstances. The emerging good includes inclusiveness, tolerance, building of communities, and health-promoting behavior.
Britton Caillouette of Farm League directed this spot as well as BTS short films which tell individual stories.
Credits
Client Blue Shield of California Agency BSSP, Sausalito, Calif. Matthew Curry, chief creative officer; Sinan Dagli, creative director; Justin Hargraves, Ralf De Hower, Chris Cavalier, associate creative directors; Erin Ridgeway, sr. copywriter; Alex Anderson, sr. art director; Vince Genovese, executive director integrated production; Grace Lazarus, integrated producer. Production Farm League Britton Caillouette, director; Tim Lynch, exec producer; Jeff Tanner, producer. Postproduction Cleaver Nico Litonjua, editor, director of content; Fearghal O’Dea, post producer. Music South Music Ignacio Zas, Britt Fredensburg, producers; Robin Holden, Jon Darling, Dan Pritikin, composers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
