Grey New York, working with its client the National Park Foundation on behalf of the National Park Service, heralds National Park Week coming up on April 20-28–a centerpiece of which is free admission to the National Parks on 4/20.
This anthem video–directed by Sam Holst of The Directors Bureau–promotes the National Parks by reminding us of all the stresses of daily life in comedic fashion: self-checkout kiosks that don’t work; computerized call centers that don’t answer; restroom dryers that don’t; impossible furniture assembly; and incomprehensible parking signs.
We’re then offered a remedy, a break, from our hectic, maddening lives as the mundane segues to majestic vistas of the parks and the call to action: The National Parks are free on April 20th . . .Find Your Park.
This “Us vs. Every Day” piece is part of a “Find Your Park” video series that will run on paid social platforms such as Facebook and Instagram and across all National Park Service social media.
CreditsClient National Park Foundation Agency Grey New York John Patroulis, global chief creative officer; Jeff Stamp, deputy chief creative officer; Asan Aslam, group creative director; Leo Barbosa, Cuanan Cronwright, creative directors; Robert Jencks, art director/sr. design; Tan Erginay, copywriter. Production Agency Townhouse James McPherson, chief production officer; Tania Salter, SVP head of integrated production Bruce McDonald, VP executive integrated producer; Radu Olievschi, VP integrated producer. Production Company The Directors Bureau Sam Holst, director; Lisa Margulis, managing director/exec producer; Elizabeth Minzes, exec producer/ head of production; Jacki Calleiro, exec producer; Jona Ward, producer; Kenji Katori, DP; Almitra Corey, production designer; Hayley Simpson, casting (Plaster Casting) Edit, Music, Sound Townhouse Studios Lauren Kulchinsky, SVP head of creative content; Michaela Moriarty, post producer; Brian Sanford, editor; Robert Pilgrim, Guillermo Rivero, assistant editors; Kurt Steinke, music supervisor; Dante Desole, VP director, sound engineer. Color Nice Shoes Chris Ryan, colorist; Jason G. Farber, producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More