In “Paparazzi,” part of the latest Enterprise Rent-A-Car campaign from London creative agency The Corner, Gerard Butler is being pursued by photographers. Butler is chased all around London, taking us through some of the city’s most iconic locations before he ultimately escapes in an Enterprise car.
Guy Shelmerdine of Smuggler directed the two-spot package, including “Paparazzi.”
Client Enterprise Rent-A-Car Agency The Corner, London Tom Prendergast, Joe Stamp, creative directors; Kristie Girvan, Katrina Morelli, heads of production; Ollie Gilmore, strategy director. Production Smuggler Guy Shelmerdine, director; Nick Sutherland-Dodd, exec producer; Gary Salter, photographer; Greg Powell, stunt coordinator. Postproduction Framestore Kristie Girvan, head of production; Reece McFarlane, Jason Farrow, Simon Stoney, Esme Coleman, Paul O'Brien, compositors; Christian Tailor, motion graphics; Sophie Harison, sr. producer. Editorial The Quarry Paul Watts, editor. Music Q Department, New York Sound Design/Audio Post 750mph, London Sam Ashwell, sound designer/mixer
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning. The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly. “Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
