When legendary guitarist Jimmy Page met the Fender Telecaster guitar, rock history was made. As part of Led Zeppelin’s 50th anniversary celebrations, directorial team Smith & Foulkes of Nexus Studios connected with Fender Musical Instruments Corp. to create the animated short titled “The Mystical Journey of Jimmy Page’s ‘59 Telecaster.”
Taking viewers on a psychedelic tour through a pivotal time in music, the film is shaped around Page’s own words about his relationship with the iconic guitar. Smith & Foulkes creatively expanded around Page’s narrative to focus on what happened when these two creative energies collided.
A team of animators at Nexus Studios worked to visually convey the atmosphere and energy of this time and to illustrate key moments in the development of Led Zeppelin. The film shows how Page’s personalization of the Telecaster (into the famed Dragon and Mirror versions) takes the band to previously uncharted sonic horizons.
A joint statement from Smith & Foulkes read, “It goes without saying that everybody loves a dragon. And we made full use out of that. But it was much trickier to visually illustrate the mirror guitar which was more about the optical sensation of prismatic light patterns. So we hit upon this idea of how images are bent and twisted in a Hall of Mirrors, which seemed to fit the idea of new sounds being distorted as Jimmy experimented with the Telecaster.”
Credits
Client Fender Musical Instruments Corp. Jeremy Taylor, executive producer; Neil Whitcher, Matt Watts, Keith Legro, producers. Creative Story & Narration by Jimmy Page Production Nexus Studios Smith & Foulkes, directors Tracey Cooper, producer; Chris O’Reilly, Charlotte Bavasso, exec producers; Rebecca Archer, production manager; Michal Firkowski, previs & project supervisor; Melanie Climent, art director; Bishoy Gendi, lead animator; Marlene Beaube, Giacomo Autill, Hozen Britto, Peter Lowey, Arina Shabanova, 2D animators; Jesse Richards, lead compositor; Chris Gavin, Victoria Jardine, Dave Hunt, compositing; Sebastien De Oliveira Bispo, Pierre Clenet, 3D generalists. Dave Slade, editor. Audio Post Factory London Josh Campbell, Anthony Moore, sound design & mix; Lou Allen, producer. Music “Dazed and Confused” by Jimmy Page (inspired by Jake Holmes), performed by The Yardbirds, taken from the album “Yardbirds ‘68” recorded live in NYC. Flames of Albion Music, Inc. (ASCAP), all rights administered by WB Muisic Corp., licensed courtesy of Jimmy Page
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
