Johan Stahl of production house REVERSE directed this marquee trailer–titled “Play: The Power of Ideas”–for the upcoming Newport Beach Film Festival out of WPP agency Garage Team Mazda.
The promotional film features a boy who is caught in the crossfire of his parents’ divorce. In an effort to escape, he retreats into the comfort of his imagination. What the lad doesn’t realize is the power that his ideas have on the world.
“By grounding the story in an easily relatable reality–a classic divorce scenario with familiar tropes and gender roles — it sets the viewer up to quickly see the disparity between the parents’ world and the boy’s world, and ultimately, express central themes around imagination, cinematic storytelling, and the theme of this year’s Newport Beach Film Festival: ‘The Power of Ideas,’” said director Stahl.
“Our goal is always to make a promotional film as compelling as the films accepted into this intensely selective festival,” said Melissa Webber, Garage Team Mazda creative director.
Credits
Client Newport Beach Film Festival Agency Garage Team Mazda Erich Funke, chief creative officer; Melissa Webber, SVP, creative director/writer; Daniel Bremmer, creative director/writer; Larry Struber, SVP, director integrated content; Jessica Mirolla, art producer. Production REVERSE Johan Stahl, director; Thibaut Estellon, exec producer/founder; Larry Gold, Luigi Rossi, producers; Shelly Johnson, ASC, DP; Michelle Thompson, costume designer; Nora Takacs, production designer; Michael Martino, 1st asst. camera; Melissa Gwizdowski, hair/makeup; Marcel Banks, FX makeup; Chuck Henrey, 1st assistant director; Gus Bechtold, 2nd assistant director/2nd asst. camera; Zac Knight, special effects; Porcelain Brisbon, production manager; Matthew Cheaton, production coordinator. Editorial jumP Editorial Erwin Frraterman, editor; Therese Hunsberger, exec producer; Natasha Sattler, producer; Roy Herbert, assistant editor; Thom Reimerink, Flame artist. VFX Ingenuity Grant Miller, David Lebensfeld, VFX supervisors; Kieley Culbertson, sr. producer; Brigitte Stanovick, Kymberly Murphy, VFX producers; Robert Cohen, VFX coordinator; Ashley Nizich, compositing coordinator; Zhe Chong, compositing supervisor; Ben Stommes, Patrick Louie, Krisztian Csanki, compositors; Anna Harari, CG coordinator; Paul Baran, Kevin Pinga, FX; Lucas Smarker, animations; Viviana Torrellas, layout. Color Company 3 Stefan Sonnenfeld, sr. colorist; Ashley McKim, exec producer; Katie Andrews, Matt Moran, sr. producers. Audio Post Juice Studios Scott Burns, mixer; Vanessa Carey, producer. Music/Sound Yessian Music & Sound Design David Gold, exec producer; Brian Yessian, chief creative officer/partner. Casting Face In The Crowd Casting Maryclaire Sweeters, casting director.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
