David has no chance against the Goliath that is the U.S. Women’s Soccer Team in this Fox Sports promo for the upcoming Women’s World Cup conceived by Wieden+Kennedy New York and directed by Joseph Kahn of production house Supply & Demand.
The “Goliath” spot is part of the “All Eyes On US” campaign which showcases the unapologetic fierceness of the national team, paying homage to its legacy built by the likes of soccer greats Mia Hamm and Abby Wambach.
Client Fox Sports/Women’s World Cup Agency Wieden+Kennedy New York Karl Lieberman, executive creative director; Gary Van Dzura, Christine Gignac, creative directors; Matt Mulvey, copywriter; Lawrence Melilli, Meredith Marino, art directors; Nick Setounski, head of integrated production; Alison Hill, executive producer; Dom Tunon, producer. Production Supply & Demand Joseph Kahn, director; Tim Case, Jeff Scruton, exec producers; Ron Mohrhoff, line producer; Nathan de la Ronda, head of production; Robert Elswit, DP. Editorial Final Cut Spencer Campbell, editor; Penny Ensley, post producer; Sarah Roebuck, exec producer; Lucas Moesch, assistant editor. VFX JAMM Patrick Munoz, VFX supervisor, lead Flame artist; Jake Montgomery, VFX supervisor, Flame artist; Andy Boyd, VFX supervisor, CG artist; Brian Hajek, lead Flame artist; Rodrigo Jiminez, Nuke compositor; Zak DiMaria, CG lead; Ben Martin, Juan Salazar, CG artists; Asher Edwards, exec producer; Ashley Greyson, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Post Sound Lounge Rob Sayers, engineer; Lauren Mullen, producer. Sound Design Grand Central Sound Studio Raja Seghal, Aaron Taffel, Gary Turnbull, sound designers; Molly Butcher, audio producer. Music “The Hunt” Jonny Greenwood, artist. Music Consultancy Premier Music Group Rob Semmer, Claire Hecamp, music consultants. Original Music Storefront Music
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
