Forsman & Bodenfors NY got a little silly in order to promote Friendly’s frozen desserts and ice cream. The product line brings to people’s homes the desserts served at Friendly’s chain of diner-like restaurants.
In this spot titled “Sharing,” we meet a woman eating a Friendly’s Dessert Cup. She’s asked by her husband where she got it. “I did something friendly and it just showed up,” she says. “So if you’re friendly enough to give your Friendly’s Dessert Cup, another would just appear?” he asks. She hands him the cup and voila, another Friendly’s Dessert Cup magically appears.
“Sharing” is one of two Friendly’s commercials directed by Jared Lapidus via F&B Studios. Lapidus’ credits include the TruTV series Ghost Story Club, Netflix’s The Who Was Show, and NBC’s Maya & Marty.
The campaign, “Be Friendly, Get Friendly’s,” shows that everyday is more fun and friendly with Friendly’s.
“This campaign demonstrates how Friendly’s is a catalyst for positivity through fun and friendly moments. We believe consumers will connect to this message and remember that a small act of friendliness can be a powerful and occasionally silly thing,” said Cerra Buckholz, a creative at Forsman & Bodenfors New York.
CreditsClient Dean Foods/Friendly’s Ice Cream Agency Forsman & Bodenfors New York Cerra Buckholz, Jordan Chouteau, Michael Rosenthal, Justin Cannon, Jose Maria Neves, creatives; Kim Jose, Laura Peguero, content producers; Rita Dory, Robbie Felder, strategists. Production F&B Studios NY Jared Lapidus, director; Misha Kozlov, exec producer; Colin Lewis, line producer; Debbie McMurtrey, editor; Matt Wassung, assistant editor; Philip Akka, VFX supervisor/Flame artist; Joe Rappa, motion graphics artist/compositor. Audio Post Sound Lounge Seth Phillips, audio mixer. Color The Mill Josh Bohoskey, colorist.
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More