This Hulu ad is disguised as an Old Spice ad that’s not an ad–but promoting that you should get Hulu with no ads if you’re not into ads.
That’s the comedic premise behind Hulu Live TV’s “Just So You Know,” directed by Craig Gillespie of MJZ and edited by Christjan Jordan of Union Editorial for agency The Big Family Table.
Client Hulu Live TV Agency The Big Family Table Guto Araki, executive creative director; Jake Burnett, producer; Mary Ellen Duggan, head of production. Production MJZ, bicoastal Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Union Editorial LA Christjan Jordan, editor; Joe Hughes, assistant editor; Dani DuHadway, editorial producer; Michael Raimondi, managing director. Post/VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Yann Mallard, VFX supervisor; Andy Davis, Flame lead; Adam Singer, FX artist. Color MPC LA Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Licensed/Composed Music Dillon Frances, composer/”Look at That Butt” (licensed track)
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
