Lloyds Bank launches its latest brand campaign from adam&eveDDB, London, with a 60-second TV commercial, “Epic Journey,” featuring the familiar black horse.
At a time when the generational divisions in Britain are greater than ever, the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.
Set to the soundtrack of “Look After You” by Aron Wright, the spot shows the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.
“Epic Journey” was directed by Marcus Soderlund of Academy Films.
Credits
Client Lloyds Bank Agency adam&eveDDB London Ben Tolett, group executive creative director; Richard Brim, chief creative officer; James Gillham, creative director/art director; Graham Cappi, creative director/copywriter; Nikki Cramphorn, producer; Hayley Carter, assistant integrated producer; Nicola Applegate, producer; David Golding, group chief strategy officer. Production Academy Films Marcus Soderlund, director; Justin Brown, DP; Simon Cooper, exec producer; Juliette Harris, producer. Editorial Trim Tom Lindsay, editor. VFX Untold Studios Tom Igglesden, VFX producer; Neil Davies, VFX executive creative director; Diarmid Harrison-Murray, VFX creative director; Amir Bazazi, Alex Gabucci, VFX supervisors; Clement Granjon, Philippe Moine, Aitor Arroyo, Doruk Saglam, Benoit Gielly, Deniz Cinar, Gael Kerchenbaum, Michael Hanault, Sauce Villas, Carl Edlund, VFX artists. Color CHEAT Toby Tompkins, colorist. Music SixtyFour Music Nick Payne, Joe Rice, music supervisors. Soundtrack: “Look After You” by Aron Wright.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
