Lena Beug of Station Film directed this “Super Fresh Granny” online video, part of a campaign for Chevrolet, Buick and GMC Certified Pre-Owned Vehicles out of agency MRM/McCann Detroit
A storyteller appears on camera and tells us of a young man who’s on his first solo road trip but he gets a flat tire in the middle of nowhere. Suddenly, his sojourn to help his grandma, who has a pending bake-off event, is in jeopardy. But the roadside assistance service provided by the certified pre-owned GMC vehicle program comes to his rescue, allowing him to get to his grandmother in time so he can take her to the bake-off which she wins.
Beug’s cast is quirky and relatable, her visuals campy and distinctive, as the comedic scenarios unfold explaining why the cars and program are in a league of their own.
Credits
Client Chevrolet, Buick and GMC Certified Pre-Owned Vehicles Agency MRM/McCann Detroit Jeff Cruz, EVP, chief creative officer; Tiffany Moy Miller, VP, group creative director; Kyle Duda, Chethna Suryakumar, sr. copywriters; Brendan Dellicolli, Ken Villapando, art directors; Al Smith, copywriter; Wiebke Engel, producer; Josie Castro, strategy director. Production Station Film Lena Beug, director; Caroline Gibney, exec producer; Julie Lee, producer; Kip Bogdahn, DP. Editorial Hudson Edit Rich Smith, sr. creative editor; Zack Whitley, sr. producer. VFX Hudson Edit Music/Sound Hudson Edit Spencer Hall, sound designer/audio engineer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
