Lena Beug of Station Film directed this “Super Fresh Granny” online video, part of a campaign for Chevrolet, Buick and GMC Certified Pre-Owned Vehicles out of agency MRM/McCann Detroit

A storyteller appears on camera and tells us of a young man who’s on his first solo road trip but he gets a flat tire in the middle of nowhere. Suddenly, his sojourn to help his grandma, who has a pending bake-off event, is in jeopardy. But the roadside assistance service provided by the certified pre-owned GMC vehicle program comes to his rescue, allowing him to get to his grandmother in time so he can take her to the bake-off which she wins.

Beug’s cast is quirky and relatable, her visuals campy and distinctive, as the comedic scenarios unfold explaining why the cars and program are in a league of their own.

Credits

Client Chevrolet, Buick and GMC Certified Pre-Owned Vehicles Agency MRM/McCann Detroit Jeff Cruz, EVP, chief creative officer; Tiffany Moy Miller, VP, group creative director; Kyle Duda, Chethna Suryakumar, sr. copywriters; Brendan Dellicolli, Ken Villapando, art directors; Al Smith, copywriter; Wiebke Engel, producer; Josie Castro, strategy director. Production Station Film Lena Beug, director; Caroline Gibney, exec producer; Julie Lee, producer; Kip Bogdahn, DP. Editorial Hudson Edit Rich Smith, sr. creative editor; Zack Whitley, sr. producer. VFX Hudson Edit Music/Sound Hudson Edit Spencer Hall, sound designer/audio engineer.

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