This film for SKODA France takes on a self-derisive tone, playing off the long-held opinion that the automaker’s cars are somehow lacking. Over the past few years the brand has been adding new, sleeker models to its lineup and, with the help of agency Rosapark, has succeeded in changing that perception. But, they haven’t won everyone over just yet, and with the new brand image campaign in France, “Hesitation is No Longer an Option,” they hope to do so with a touch of humor.
Directed by Bart Timmer via production house HENRY, this 85-second film shows a prospective buyer wowed by the SKODA but still having hesitation based on now erroneous public perceptions about the car. We then are subjected to assorted tongue-in-cheek scenarios where hesitation doesn't make any sense given the alternative. Ultimately our protagonist makes the right decision and buys a SKODA.
The film is being shown on TV, in cinemas and online.
